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Fishing Equipment Made For All Conditions


Our quality fishing equipment is hand finished in New Zealand, being designed and developed for the toughest NZ conditions with longevity in mind.
We have a stated manufacturing policy of innovation coupled with quality components to produce an enviable product that will perform and last the distance.

When you invest in a Rusler product your grandchildren will still be using it as a treasured inheritance. This is why we proudly provide a 5 year manufacturers warranty on all our ocean landing nets (and the lightweight S/S fresh water Rusler Extreme).

We are the only Company to use stainless steel tubular frames on all our Ocean Series Landing nets for strength and durability. All boaties have a natural affinity with stainless steel as a reliable and dependable metal in the harsh reality of a salt water environment. We hold to the same philosophy. And the streamlined polished finish produces a functional fishing product that provides a pride of ownership and a delight to use. Why would you insult your boat with anything less? 

The Rusler range is born from a passion for fishing and the outdoors with an eye for detail, functionality and performance at a realistic price. You can invest with confidence and certainty in the knowledge that it is the best money can buy. Believe me, I know, from many years in the industry. It's our specialty and we're good at it!

If you are serious about your fishing, then I personally invite you to have a Rusler product in your range of equipment.

Tight lines,

Russell Rothwell - CEO


Rusler Fishing Limited is a privately owned New Zealand Company.